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A lot has happened in the past 40 over years. Our dynamic timeline allows you step back and get to know the Rainbow Group better.

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Early
Years

1981: Rainbow Aquarium Founded

  • Rainbow Aquarium was founded in 1981 by Mr. Ho Kian Huat, starting with a humble four-man team. It first carved a niche in the ornamental fish industry, expanding into fish farming at Sembawang.

Achievements:​​

  • CITES Certification: First to receive CITES certification for the export of three Arowana varieties globally.

  • Breeding and Distribution: Advanced capabilities, particularly in breeding and distributing wild-caught and endangered species like altum angels and wild discus.

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Late 5th President Mr Ong Teng Cheong with Rainbow Aquarium Founder, Mr Ho Kian Huat (1994). 

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Growing Years

2001: Rainbow Fish Industries Incorporated

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  • Business was broadened with manufacture of animal feeds and wholesale trade of various accessories goods.

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2006: 2nd-Generation Transformed The Family Business

  • Mr. Joel Ho, second-generation successor of the founding family, joined Rainbow Fish Industries in 2006 as a Sales Assistant at the age of 18, while pursuing his tertiary education.​​

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  • His early start allowed him to gain a deep understanding of the business, from the intricacies of sales to the nuances of customer relationship management.

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Achievements:

  • Under his visionary leadership, the group ​​​secured distributorship of global brands such as AZOO, CHIHIROS, AQUAEL, SERA, and MICROBE-LIFT, further solidifying our position as one of the key market leaders in Asia.

  • We successfully positioned ourselves as a dominant wholesaler - a choice supplier with extensive product range. 

Awards 

Over the years, Joel's dedication and passion have played a key role in the company's growth and success. As a result, the company gained much industry recognition and accolades:

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  • 2023 Best Personal Branding Award from the Marketing Institute of Singapore​​​

  • 2022 Heartland Innovative Challenge 3rd Placing from Heartland Enterprise Award by Enterprise Singapore (ESG)

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  • 2021 SME 500 Business Enterprise Award from Association of Trade & Commerce (Singapore)

 

  • 2021 Singapore Heartland Enterprise Award from The Federation of merchants’ association, Singapore (FMAS)

 

  • 2021 Singapore Heartland Enterprise Award for Overall Promising Enterprise Award (Most Innovative)

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Mr Joel Ho, Managing Director 

Receiving 2021 SME 500

Business Enterprise Award

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Breaking 
New Grounds

Rainbow continues to evolve and expand its footprint in the aquaculture industry.

We have embraced cutting-edge technologies, and sustainable practices, ensuring that our operations are both efficient and environmentally friendly.

Our esteemed clients include:

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Some of our work with the tertiary institutions includes:

  • Supporting Aquaponics Project by Republic Polytechnic 

  • Supporting Genomic Project by Temasek Polytechnic (AIC)

  • Facilitating Skills Future course "The Business of Fishkeeping & Aquascaping" with  Ngee Ann Polytechnic

Rainbow has plans to harness different technologies to assist and shape the Aquatic and Aquaculture sectors. We offer a suite of services for:

  • Infrastructure building

  • Live Support System Technologies (Farm Mgt)

Farm

Aquaculture

Academy

E-Catalogue​

VISIT US      

78 Sungei Tengah Rd, Singapore 699003

Mondays - Sundays: 10.00 am to 6.45 pm

+65 - 9631 7132

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