A lot has happened in the past 40 over years. Our dynamic timeline allows you step back and get to know the Rainbow Group better.
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Early
Years
1981: Rainbow Aquarium Founded
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Rainbow Aquarium was founded in 1981 by Mr. Ho Kian Huat, starting with a humble four-man team. It first carved a niche in the ornamental fish industry, expanding into fish farming at Sembawang.
Achievements:
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CITES Certification: First to receive CITES certification for the export of three Arowana varieties globally.
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Breeding and Distribution: Advanced capabilities, particularly in breeding and distributing wild-caught and endangered species like altum angels and wild discus.
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Late 5th President Mr Ong Teng Cheong with Rainbow Aquarium Founder, Mr Ho Kian Huat (1994).
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Growing Years
2001: Rainbow Fish Industries Incorporated
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Business was broadened with manufacture of animal feeds and wholesale trade of various accessories goods.
2006: 2nd-Generation Transformed The Family Business
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Mr. Joel Ho, second-generation successor of the founding family, joined Rainbow Fish Industries in 2006 as a Sales Assistant at the age of 18, while pursuing his tertiary education.
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His early start allowed him to gain a deep understanding of the business, from the intricacies of sales to the nuances of customer relationship management.
Achievements:
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Under his visionary leadership, the group secured distributorship of global brands such as AZOO, CHIHIROS, AQUAEL, SERA, and MICROBE-LIFT, further solidifying our position as one of the key market leaders in Asia.
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We successfully positioned ourselves as a dominant wholesaler - a choice supplier with extensive product range.
Awards
Over the years, Joel's dedication and passion have played a key role in the company's growth and success. As a result, the company gained much industry recognition and accolades:
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2023 Best Personal Branding Award from the Marketing Institute of Singapore
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2022 Heartland Innovative Challenge 3rd Placing from Heartland Enterprise Award by Enterprise Singapore (ESG)
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2021 SME 500 Business Enterprise Award from Association of Trade & Commerce (Singapore)
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2021 Singapore Heartland Enterprise Award from The Federation of merchants’ association, Singapore (FMAS)
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2021 Singapore Heartland Enterprise Award for Overall Promising Enterprise Award (Most Innovative)
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Mr Joel Ho, Managing Director
Receiving 2021 SME 500
Business Enterprise Award
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Breaking
New Grounds
Rainbow continues to evolve and expand its footprint in the aquaculture industry.
We have embraced cutting-edge technologies, and sustainable practices, ensuring that our operations are both efficient and environmentally friendly.
Our esteemed clients include:
Some of our work with the tertiary institutions includes:
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Supporting Aquaponics Project by Republic Polytechnic
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Supporting Genomic Project by Temasek Polytechnic (AIC)
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Facilitating Skills Future course "The Business of Fishkeeping & Aquascaping" with Ngee Ann Polytechnic
Rainbow has plans to harness different technologies to assist and shape the Aquatic and Aquaculture sectors. We offer a suite of services for:
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Infrastructure building
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Live Support System Technologies (Farm Mgt)
